When a company enters a new market, everything changes. Awareness, trust, and priorities all reset. The team has to decide how to show up in a new place, how to build visibility, reach customers, and operate confidently without the network they rely on at home. Some partners evolve with them. Others don’t. That’s where new opportunities open up.

Last month, more than 600 companies started to discuss international expansion. Here are a few that stood out.

• ‍Superbet Group reshaped its leadership team to fuel expansion across Brazil, EMEA, and beyond. New structure, new investment, and a clear push toward scale.
• ‍Frasers Group joined forces with luxury retailer The Webster to take its brands into North America with 13 new stores. A big move in global luxury.
• ‍VinFast partnered with LORET Group to enter the French Overseas Territories, part of a broader strategy to make its EVs a fixture across Europe.
• ‍Albert Roger Company opened new offices in Germany, its fastest-growing market, strengthening its base in Europe’s beauty and personal care sector.
• ‍Smithfield Foods acquired Germany’s Wolf Wurstspezialitäten GmbH to expand its premium food portfolio across the continent.
• ‍Stephenson Harwood opened a new office in Shanghai, growing its Greater China presence with a focus on sustainability and innovation.
• ‍Pinsent Masons launched in Sydney, deepening its Asia-Pacific reach and reinforcing its role in international arbitration.
• ‍Gaming Innovation Group expanded in Madrid and Malta, investing in collaborative workspaces to support global creativity and growth.
• ‍Tide grew its Lithuania tech centre to boost engineering and product development across Europe and Asia.
• ‍Merlin Entertainments opened Bubble Planet Dallas, its third global site, as it scales its immersive entertainment model worldwide.

Why this matters for you

International expansion isn’t just a headline. It’s when budgets shift, partnerships reset, and new opportunities open up.

The question for these companies isn’t if they’ll invest more - it’s where.

At Honch, we track every company making that leap. We surface the signals that matter - leadership changes, hiring patterns, regional launches, and funding updates - so you can connect with expanding businesses while their strategies are still taking shape.

Explore 600+ companies going global this month. Try Honch today.