If you’ve worked in B2B for more than five minutes, you’ve probably seen a line like “Trusted by Fortune 500 companies including X, Y and Z.” It’s impressive, sure, but let’s be honest: the old guard doesn’t turn heads the way it used to.

Today, the cool kids on the block are the fast-growing, billion-dollar disruptors we’ve been calling unicorns since 2013. And for good reason.

Why every B2B team wants to land a unicorn

Unicorns aren’t just valuable. They’re valuable prospects. They tick every box a revenue team dreams about:

• They’re rare by design. Private companies valued at $1B+ don’t show up every day.
• They’re validated winners. Their markets have already voted with their wallets.
• They’re funded. Which means sizeable budgets across marketing, tech, HR, and finance.
• They buy premium. Best-in-class tools, top-tier services, big-impact campaigns: they’re all on the table.
• They give you influence. If Stripe or Revolut uses you, everyone else pays attention.
• They grow fast. Think international rollouts, scaling teams, bigger stacks, and bigger problems to solve.
• They’re trophy wins. Nothing boosts a CV (or a quarterly pipeline review) quite like bringing home a unicorn.

In other words: unicorns have money, momentum, and market influence. The holy trinity for B2B sellers.

The catch? They’re hard to win.

You can’t target what you can’t see, and most unicorns are famously opaque. They move fast, hire even faster, and keep their decision-makers tucked away behind shifting org charts and incomplete data.

Which is where Honch steps in.

New from Honch: every global unicorn, fully mapped

This week, we’ve launched something we’re genuinely proud of. A complete, up-to-date dataset of 1,200+ global unicorns, enriched with everything you need to win them.

We’ve mapped:

• Every CMO, Marketing Director, VP Marketing, and senior comms leader
• Every HR, People, Learning and Talent decision-maker
• Every CFO, Finance Director, and senior finance lead
• Every tech decision-maker tied into the buying process
• All new appointments, so you can strike when teams are forming and budgets open
• Each company’s marketing activity, from campaigns to sponsorship involvement
• Their HR partners and current hiring behaviour
• Their tech stacks, tools, and likely pain points
• Plus the context and research insights that help your outreach land better than a cold “just checking in”

It’s the first fully built, unified view of the world’s fastest-growing companies. And it’s designed for teams selling marketing services, sponsorship, HR solutions, and finance products.

If your ICP includes unicorns, this is your competitive advantage.

Want to go unicorn hunting?

You can explore the full dataset, search every decision-maker, and see real-time changes as they happen, all inside Honch.