When we talk about building your perfect HR prospect world with Bernard - our AI sidekick inside Honch - we mean it.

You already know what your perfect HR prospect looks like. Bernard just finds them in seconds.

Recently, we’ve started researching the cultures, benefits, and employee sentiment behind every company hiring new HR Directors and Chief People Officers (as well as tracking them) - so you can understand the story behind the hire before you even reach out.

So, we decided to test him and asked:

“Find me newly appointed HR Directors who’ve recently joined companies with poor employee feedback.”

It took 25 Seconds...

25 seconds later, Bernard had analysed hundreds of thousands of data points and built a list of 80 prime targets - each one a business where change is clearly needed, and new HR leadership is already moving fast.

For HR tech, wellbeing, or engagement providers, these are golden opportunities - the companies most likely to act, with leaders ready to listen.

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OK, We’ve Built the Audience – So What Now?

When a new HR Director steps into a company with poor employee feedback, things move fast. They’re under pressure to fix engagement, review partners, and make visible change – quickly. That’s where Bernard shines.

Time for Training:

Train him on your own HR offering – whether that’s software, benefits, L&D, wellbeing, or consultancy – and he’ll instantly understand how to position what you do, who it helps, and why it matters.

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Now to Get Personal

Once he’s trained, Bernard starts crafting highly personalised introductions to each of your new prospects.

💡 Example prompt:

“Write an introductory email to a newly appointed HR Director who’s joined a company with low employee sentiment scores. Emphasise how our wellbeing platform helps rebuild trust and boost engagement.”

Within moments, Bernard produces outreach that’s empathetic, relevant, and completely on-brand – ready to send to every one of your 80 prime targets today.

No guesswork. No generic messaging. Just the right message, at the perfect moment.

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The takeaway

Not every HR Director walks into an easy job – and that’s exactly where the opportunity lies.
Bernard helps you spot those moments of change, build the right audience, and reach out with empathy and precision.

Because when timing meets relevance, great conversations start – and great clients follow.