It's a great time to be a B2B marketer - especially if you're targeting tech and B2B companies. Out of the 17,617 new UK marketing appointments this year, a whopping 4,767 have been snapped up by B2B and tech firms. That's more than a quarter of all hires, showing clear signs of continued investment and confidence in marketing teams within this space.

Big Names, Big Moves

Companies across various industries continue to recognise marketing as a core growth driver, significantly increasing their commitment to strategic marketing roles. Here are some notable appointments:

• Compass Group – Amanda Mason, Marketing Director
• Experian – Sally Miller, Chief Marketing Officer
• Nielsen – Brian Rose, Marketing Director - EMEA GTM
• Iron Mountain – Nicola Brassington, Director of Marketing EMEA
• Korn Ferry – Vicky Grover, Global Marketing Director
• CIPD – Sarah Atkins, Commercial and Marketing Director
• Orbis Protect – Kathryn Brearley, Group Marketing Director
• Attensi – Rachel James, Vice President Marketing
• GAIN – Jennifer Black, Chief Marketing Officer
• Duco – Margaret Franco, Chief Marketing Officer
• Streets Chartered Accountants – Jess Gowar, Chief Marketing Officer
• FutureBridge – Siva Prasad, Chief Marketing Officer
• Edenred – Ben Campbell, Marketing Director

Promotions Galore

It's not just new hires - marketing professionals within tech and B2B are also being promoted at impressive rates. Out of 14,109 total promotions this year, 3,905 occurred in the B2B and tech space, including:

• Sonar – Charley Webb, Chief Marketing & Operations Officer
• Kocho – Alastair Rees, Chief Marketing Officer
• Cynozure Group – Ashley Walker, Chief Marketing Officer
• Country Navigator – Chloe Hall, Chief Marketing Officer
• IE Hub – Gemma Cryan, Chief Marketing Officer
• TILLO – Hannah Dempster, Chief Marketing Officer
• Ancoris – Holly Norman, Chief Marketing Officer
• Turnpikes – Jamie Bailey, Chief Marketing Officer
• Powerfleet – Jonathan Bates, Chief Marketing Officer
• CovertSwarm – Julio Taylor, Chief Marketing Officer
• Titian Software – Laura Adams, Chief Marketing Officer

Tech and B2B Companies Lead Funding Activity

Out of 723 recently funded companies, 267 were tech or B2B-focused. Notable funding rounds include:

• Cloudsmith, Series B, £18.17M
• Dataops, Series Unknown, £17.5M
• HumanForest, Series B, £12.59M
• Luminance, Series C, £59.25M
• NexGen Cloud, Series A, £35.55M
• Precise TV, Private Equity, £20.78M
• Slingshot DAO, Series Unknown, £12.64M
• Strike Security, Series A, £10.67M
• TurinTech AI, Series A, £11.85M
• Vertice, Series C, £39.5M

Headcounts Rising Fast

An additional positive sign: 1,532 B2B and tech companies are actively expanding their teams, significantly contributing to the overall increase in marketing roles.

For marketing agencies and tech companies targeting marketing directors and decision-makers, these numbers tell a compelling story: now's the time to engage. Whether it's to provide new tools, better insights, or strategic support, the opportunity is clear.

What This Means For You

As marketing teams expand, their need for innovative solutions and partnerships grows with them. Agencies and vendors that proactively engage these decision-makers - like the newly appointed CMOs and marketing directors mentioned here - will find themselves ahead in forging valuable, long-term relationships.

In short, B2B marketing isn't slowing down - it's ramping up. Ensure your strategies are sharp, your messaging is clear, and your timing impeccable. Because as these new hires and promotions demonstrate, the marketing opportunities are vast, vibrant, and ready to be tapped into.

View all B2B and Tech appointments on Honch today.