January is the biggest month of the year for senior HR appointments. Today alone, there were 500+ HR role moves in the UK.

New roles create a natural window to review suppliers. For HR providers, the opportunity is obvious.

The challenge is doing this quickly, personally, and at scale.

Bernard, briefly

Bernard is Honch’s AI new business specialist.

He uses Honch’s view of current HR setups - existing benefits, wellbeing schemes, pensions, and more - to write genuinely personal one-to-one introductions in bulk.

For this example, we’ve trained Bernard on a well-known benefits platform, Perkbox, to illustrate how this works.

Below are three real January HR moves and three cold approaches written by Bernard on behalf of Perkbox.

3 January hires. 3 personalised introductions.

For every senior HR leader that comes into Honch, we provide background research on their current benefits, L&D investments, HR software and ongoing employee investments. We've trained Bernard to research these and to provide relevance in his outreach.

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WRAP - Nadia Bunyan, Human Resources Director

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"Hi Nadia,

Firstly, congratulations on your new role at WRAP. I’ve followed the organisation for a while and have always admired the focus on sustainability and circular living.

I know you already invest in benefits like private medical insurance, a 10% pension contribution, and things like annual leave and flexidays, which all help create a supportive environment for your team.

In my experience, a fresh pair of eyes often brings new perspective to how benefits are experienced day to day, and it’s completely normal to review what’s in place as teams evolve.

I work with Perkbox, which is all about making everyday rewards and recognition simple and meaningful, giving people more choice in how they’re supported.

If you’d be open to a quick chat about how others are approaching this, I’d be happy to share some thoughts. No pressure at all.

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LAING O'ROURKE - Wayne Davies, Chief People Officer

Hi Wayne,

Firstly, congratulations on stepping into the Chief People Officer role at Laing O'Rourke. I’ve followed the business for a while and have always been interested in how you’re pushing for change in the sector, especially around inclusion and early talent.

I know you already invest in benefits like private medical insurance, enhanced pension and parental leave, and wellbeing support. In my experience, a fresh pair of eyes in a senior HR role often means looking at how these benefits are experienced day to day, and whether they’re really connecting with people across the business.

I work with Perkbox, which is all about making everyday rewards and recognition simple and meaningful for everyone, wherever they are.

If you’re open to it, I’d love to share how similar companies are approaching this and hear your perspective. Would you be up for a 30-minute chat?"

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VORWERK - Natassha Chawla, Head of People & Culture

Hi Natassha,

Firstly, congratulations on your new role at Vorwerk. I’ve followed the business for a while and have always admired how you put people at the heart of everything, especially with things like the in-house gym, onsite physio, and digital mental health resources.

I also know that a fresh pair of eyes often means taking a look at how benefits are experienced day to day. It’s completely normal, and I see it all the time when someone new steps into a senior HR role.

I’m reaching out from Perkbox. We’re all about making it simple for people to feel recognised and rewarded in ways that actually matter to them, wherever they are.

If you’ve got 30 minutes in the next few weeks, I’d love to share how other companies approach this and hear your thoughts.

How we did this

• Trained Bernard on the offering
• Built a live list of January HR hires
• Used Prospector to write individual emails in bulk
• Reviewed and prepared to send

All in seconds. All can be synced directly to either Hubspot or Salesforce.

This isn’t about liking the emails

You could change the tone, length, or seniority and the emails would still work.

That’s because Bernard isn’t guessing. He’s using real data on existing HR setups.

Style is flexible. Relevance isn’t.

Final thought

There have already been 1,700+ new HR appointments in 2026. Last year, there were 29,000.

With the right data on HR decision-makers, and an AI agent trained to understand your business, those moments don’t get missed.

Bernard is built to help you triple or quadruple outbound output without sacrificing relevance. Every email stays grounded in how that HR team actually operates today.

If you want to see what this looks like for your business, email clients@honch.co.

We’ll show you how to train Bernard, point him at the right HR leaders, and scale outbound without losing relevance.