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Where to find potential new clients in 2025

Honch profiles 45,000+ marketers across the sector, from those in global organisations to mid-size and fast-growing outlets.

Here are some key areas to focus on in 2025. 

‍5,069 New marketing appointments - 2024
‍The sector is buoyant for new appointments and is consistently in the top 5 seeing the most investment. New marketers bring in new suppliers and have enhanced agency budgets. Additionally, there were another 3,500+ promotions of marketers into new roles with bigger budgets last year. 

‍Major brands consistently change their marketing teams
‍If you target the larger companies in the sector, tracking new hires is likely to be your best opportunity to building relationships. There were 2,135 new marketers joining major brands last year, including a new Growth Marketing Director at Unilever, THG Beauty bringing in a new CMO and Vision Express hiring a Marketing Director.  

‍Mid-size retailers:There were 1,073 new marketing appointments in mid-size retail brands. These included Kobi McCardle who joined Gear4music as Marketing Director and Jssica Chadney who joined Nails.INC as Strategic Marketing Director. 

‍Fast-growing SMBs:The sector is dominated by these companies, which are always looking for partners to help them grow. Businesses including Ruuby, Bathroom City, and Vampire Vape made major changes to their marketing teams in the last 12 months.  

‍E-Commerce Specialists:We track all key job titles across the sector and E-commerce leads are amongst the most popular with clients. Here are a few from recent months that should be at the top of companies that target the sector:
‍Zelens - Erin Murrihy, Head of Ecommerce
‍AllSaints - Louise Hayward, Head of Ecommerce
‍Susanne Kaufman - Donata Rotunno, Global E-Commerce Director

‍2025 Retail Moves:It's already been a busy start and consumer brands are bringing in talent to help them succeed in the current climate. Big hires have already happened at brands including Adanola, Angling Direct, Debenhams, Northern Monk, Nolte Kitchens, Kimberly-Clark, Decathlon, Jordanluca, Holland & Barrett and Oh Polly. 

‍Boost new business in 2025Try Honch and check out our retail sector coverage. put some words in here