Sponsorship Investment 2024

Our social monitoring analyses the social media posts made by 80,000 UK companies. We track which companies are discussing their latest sponsorship initiatives, and in 2024 we uncovered 19,000+ companies discussing some form of sponsorship. These range from tier one partnerships with global events, to others companies demonstrating their commitment to grassroots sport.

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Top Mentions

Football

3,518 companies discussing the nation's favourtie game, from Bodega Argento becoming Fulham's official Argentinian Wine Partner, to Indu Cosmetics sponsorship of a member of Arsenal Women's U21 team.

Cycling

Mentions included Whitehead Building Services talking about their headline sponsorship of Tour de Gwent and Heidi Pay were headline sponsors of the Bike Expo at Palexpo.

Rugby

1,254 companies discussed partnering with rugby clubs, players and associations including Britvic, who added 2 new brand ambassadors from the Irish Football Union, and Crew Clothing becoming a partner of the Red Roses.

Mass Participation

1,132 companies were discussing mass participation events, with Tata sponsoring the NYC marathon, to Norse Group becoming one of the main sponsors for the Run Norwich 2024 10K, running fever is everywhere!

Cricket

564 companies discussed their partnerships with cricket teams, from the snack giant KP, launching a new VR cricket game as part of their sponsorship with The Hundred, to Leaf Consultancy sponsoring the Civil Service Northern Ireland Cricket Club

Motorsport

From rallying events to motorsport charities, 300 companies discussed the sport, with Subaru supporting The Forces Motorsport Charity to Buckingham Pools sponsoring a young racer in the RG British Talent Cup.

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