The global automotive landscape is rapidly evolving, and Chinese car brands such as BYD, Geely, Chery, Great Wall Motor (GWM), and Nio are now key players with significant international ambitions. To help marketing and sponsorship professionals target this affluent and influential sector, Honch has released a new detailed Honch List identifying key decision-makers behind these dynamic brands.

Why Chinese Automotive Brands?

Chinese automotive companies are investing heavily in global expansion, innovative technology, and strategic international sports sponsorships. In 2024, China accounted for 31.44 million vehicle sales, with new energy vehicles (NEVs) taking a 41% market share, showcasing the market's potential and momentum.

High-Profile Sponsorships and Marketing Strategies

Here's some examples of brands that have made substantial investments in global sponsorship:

• BYD: UEFA EURO 2024 e-mobility partner, using global sports events to enhance brand prestige.
• Geely: Major partnerships with the World Games and Asian Winter Games, highlighting sustainability.
• Chery: Sponsor of FIFA World Cup Qatar 2022, demonstrating significant global engagement.
• GWM: Active in the World Surf League and rugby events, appealing to outdoor and sports enthusiasts.
• Nio: Participates in Formula E, linking motorsport innovation directly to consumer technology.

Simultaneously, they're executing exciting marketing campaigns:

• BYD's “Dolphin on the Road”: An interactive digital campaign boosting global brand awareness.
• MG's "Do More": Targeted digital strategy driving significant growth in the Middle East.
• Nio's "NIO Houses": Building a unique community-centric brand identity.

Connecting You with Decision-Makers That Matter

Honch’s latest list provides comprehensive insights into the key executives, including CEOs and CMOs, behind these influential Chinese automotive brands. By identifying these leaders, Honch enables agencies and sponsorship teams to effectively target and engage this affluent, globally-oriented audience.

Strategic Opportunities

Leveraging Honch’s targeted intelligence, sponsors and marketers can:

• Identify high-value sponsorship opportunities.
• Tailor campaigns to resonate with decision-makers behind major international brands.
• Develop partnerships that align with these brands’ ambitions and premium positioning.

Try Honch completely free of charge today to start connecting with the buyers behind this rapidly growing sector.

Stayproactive, informed, and ahead of the competition.