Summer is fantastic. It's a time for holidays, family, beaches, beer gardens, and an overall feel-good feeling. But, while your buyers hit the beach, new business can feel like less of a priority and your pipeline can dry up.

‍Honch's Secret Weapon: Uncover Active Buyers and Target the Undistracted

At Honch, we see the summer slump differently. We know that while traditional B2B sales might cool off, a specific group of buyers remains highly active and ready to engage: newly appointed buyers.

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While your competitors are struggling with stalled deals and quiet pipelines, Honch helps you tap into a uniquely active and motivated audience: newly appointed buyers. This is how you ensure your summer performance keeps you on track for a brilliant year, rather than leaving you scrambling.

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Think about it: when someone steps into a new role, especially a leadership position, they're often tasked with assessing current operations, identifying gaps, and finding new solutions. Their urgency is driven by internal transitions, not external holiday schedules. They are, by definition, in an active "assessment" phase, making them less susceptible to the general market slowdown. They're not on holiday; they're onboarding and looking to make an impact.

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This makes Honch's approach inherently counter-cyclical. While the overall market noise decreases, your message to these high-intent buyers stands out even more.

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Consider this: in June alone, 14,000 new buyers were appointed who are now assessing inherited suppliers and will be signing off budgets between now and 1st September. While they might take a few weeks off over the summer, they'll be laser-focused on making fast impacts and launching new initiatives. Add to that the 6,500+ newly promoted buyers who've taken on new roles and bigger budgets, and you start to paint a clear picture of where your focus should be for highly engaged prospects over the next few months.

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How Honch Helps You Win This Summer (and Beyond)

By focusing on newly appointed buyers, Honch transforms the summer slump into a strategic advantage, ensuring you're not just surviving, but thriving:

• Reach  High-Intent Buyers: While others are waiting for decision-makers to return, Honch identifies individuals who are actively looking for solutions now. These buyers are driven by immediate needs, making their engagement a more reliable indicator of potential opportunity.
• Benefit from Reduced Competition: With many companies scaling back, your targeted outreach to new buyers faces less noise. This means your message has a higher chance of being seen and acted upon, leading to more     efficient lead generation.  
• Accelerate Your Pipeline: Engaging these active buyers during a quieter period allows you to build relationships and move them further down the funnel, setting the stage for accelerated conversions when the market picks up in     the autumn. This proactive approach means less "make-up" work later in the year.  
• Leverage AI for Precision: Honch utilises advanced AI and automation to identify, qualify, and engage these high-intent buyers at scale and with precision.

Don't let the summer slump dictate your B2B performance. Instead, turn it into your most strategic season yet. By understanding the unique behaviour of newly appointed buyers and leveraging Honch's intelligence, you can maintain momentum, gain market share, and set your business up for a powerful autumn rebound, ensuring you hit those year-end targets with confidence.

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Ready to turn the summer slump into a strategic win? Discover how Honch can help you pinpoint and engage newly appointed buyers, ensuring your pipeline stays robust year-round.