If you're in sponsorship sales for sports teams, you know the drill: finding potential buyers who genuinely understand sponsorship value can be hit or miss. But what if you could directly pinpoint those who've already proven their understanding?

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At Honch, we've developed a smarter, more effective approach to identifying your ideal sponsorship buyers.

How It works

Honch doesn't just let you target marketers by sector, size, job title, or appointment date. We go deeper, identifying marketers who’ve recently moved roles from companies already invested in sponsorship. Imagine being able to directly connect with a CMO or CEO who previously led major sponsorship deals in Premier League football or Formula 1.

Why targeting sponsorship alumni works

• Established Understanding: They're already familiar with the impact and ROI of sponsorship.
• Shorter Sales Cycles: Less education required, as these individuals already value sponsorship highly.
• High Receptiveness: Professionals who’ve successfully executed sponsorships in the past are more likely to champion it again.

Real-world examples

Here are just a few recent examples:

• Carey Noel, appointed Vice President of Brand Marketing at Auctane in April, previously spent nine years at Constant Contact, a brand involved in motorsport sponsorship and partnered with Chelsea FC Women.
• Geoff Kelly joined Coupa Software in May as SVP, Growth Marketing, EMEA & APJ. His previous employer, Workday, holds an extensive sponsorship portfolio including Formula 1 and golf.
• Michelle Cooper became the CMO of tech company NICE this month after 22 years with SAP, where she led brand experiences deeply tied to sponsorship initiatives.
• Rania Succar joined Kaseya this month as its new CEO, previously leading at Intuit Mailchimp, a company known for its partnerships with major sports leagues like the NFL and LPGA.
• Paulo Cunha joined Pipedrive as CEO after five years at SeatGeek, bringing deep expertise in CRM and sponsorship.

Did you know?

Honch has tracked 20,000 marketers and CEOs whose previous companies were either involved in Premier League or F1 sponsorship. We also make light work of tracking every marketer who has recently left any of your partners, allowing you to continue and expand your relationships as they move into new companies.

You don’t need to be a data scientist to find these amazing opportunities

Sponsorship Manager + Data Scientist = Honch. Our platform simplifies targeting global sponsorship buyers who truly understand sport, sponsorship, and the associated benefits.

Try it yourself today, or simply get in touch for a quick demonstration.

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Stay proactive, informed, and ahead of the competition.

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