You certainly don’t need another reminder that the HR landscape is changing fast, or that generic outreach isn't just outdated - it's practically invisible. However, it’s always worthwhile taking a closer look at how you're personalising your messaging and ensuring your sales and marketing efforts connect precisely with the right buyers.

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Personalised outreach must go beyond simply using aprospect's first name; it needs to reflect real pain points, referencing jobtitles, challenges, highlighting shared online content, or directly connectinga product/service to a publicly mentioned business challenge. This demonstratesthorough research and significantly increases the chance of initiating ameaningful conversation

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This is precisely why the leading companies in the HR sectorturn to Honch to ensure their sales teams always have the best possible HRbuying signals at their fingertips.

30 Different HR Buying Signals in June So Far:

Plug your sales and marketing teams directly into groups of companies actively engaged in specific initiatives. Tailor your communications accordingly, and watch your results improve. Here are some of the key signals from June so far:

Growth and Expansion

• Increasing Monthly Headcount (696 companies): Opportunities for streamlined onboarding and scalable talent management solutions.
• Recently Funded (119 UK companies): Rapidly growing firms needing recruitment and employee engagement tools.
• Companies Making Acquisitions (63 companies): Integration, cultural alignment, and workforce management solutions.
• International Growth (253 companies): Global HR compliance and international talent management systems.

Employee Engagement and Feedback

• Discussing Employee Surveys (24 companies): Tools for measuring and acting on employee feedback.
• Promoting Graduate Schemes (1,453 companies): Opportunities for specialised training platforms and graduate development programmes.

Workplace and Facilities

• New Office Spaces (459 companies): Ideal for targeted facilities management and workplace analytics platforms.

Flexibility and Employee Benefits

• Flexible Working (420 companies): Remote productivity and communication solutions.
• Childcare Benefits (383 companies): Family-focused benefits and parental support services.
• Cycle-To-Work Schemes (2,761 companies): Sustainability-driven benefits offerings.
• EV Schemes (478 companies): Eco-friendly employee transportation programmes.
• Gym Schemes (2,565 companies): Health-focused incentives and wellness management solutions.
• Private Healthcare (1,963 companies): Comprehensive employee health and wellbeing platforms.
• Voucher Schemes (734 companies): Flexible employee rewards and incentive management.

Diversity, Inclusion, and Company Culture

• Talking Diversity (893 companies): Solutions promoting inclusive hiring practices and workplace diversity analytics.
• Championing Female Employees (292 companies): Gender diversity initiatives and leadership training.
• Inclusive Employers (1112 companies): Platforms ensuring a holistic approach to inclusive practices.
• Gender Pay Equality (55 companies): Tools enabling transparent and equitable compensation management.
• Family Values (333 companies): Systems supporting family-centric workplace policies.

Employee Wellbeing and Mental Health

• Employee Wellbeing (95 companies): Holistic wellbeing platforms and mental health support solutions.
• Mental Health (3147 companies): Solutions addressing mental health awareness, resources, and support.

Corporate Social Responsibility and Sustainability

• Sustainability (5164 companies): Eco-friendly and sustainable HR initiatives and benefits programmes.
• Charitable Giving (3,625 companies): Corporate social responsibility platforms and engagement solutions.

Industry Thought Leadership

• HR Directors on Speaker Circuit (134 companies): Leadership development and strategic insight opportunities.

Why These Signals Are Essential for Your Sales & Marketing Programmes

Today's HR buyers are informed, independent, and cautious. Early identification of buying signals is crucial, ensuring every touchpoint with your future clients speaks directly to their priorities. Honch equips your sales and marketing teams with precise targeting capabilities, turning broad outreach into personalised conversations. By leveraging accurate and timely buying signals, Honch empowers your team to proactively address buyer needs, reduce indecision, and build genuine trust - transforming your offering from a simple solution into an indispensable strategic partner.

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